Privacy policy

Last updated: January 28, 2026

Alurea operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Alurea is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information, depending on how you interact with the Services:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including payment card details and transaction history.

  • Account information including your username, password, and preferences.

  • Transaction information including items viewed, cart activity, and past purchases.

  • Device and Usage information including IP address, browser type, and interaction patterns with byalurea.shop.

How We Use Your Personal Information

Depending on your interaction with us, we use your data to:

  • Fulfill Orders: Process payments, arrange shipping, and manage returns/exchanges.

  • Marketing: Send promotional communications and show targeted advertisements (you may opt out at any time).

  • Security: Authenticate accounts and detect/prevent fraudulent or malicious activity.

  • Support: Respond to inquiries and maintain our business relationship.

Relationship with Shopify

Our Services are hosted by Shopify. They process your personal data to provide the platform and improve their merchant services. Your information may be shared with Shopify and stored in countries outside of your residence. For more details, visit the Shopify Consumer Privacy Policy.

Your Rights and Choices

Depending on your jurisdiction, you may have the right to:

  • Access, delete, or correct the personal information we hold about you.

  • Opt out of "targeted advertising" or the "sale/sharing" of your data.

  • Manage communication preferences via the "unsubscribe" link in our emails.

Security and Retention

We implement industry-standard security, but no method is 100% secure. We retain your information only as long as necessary for account maintenance, legal obligations, or dispute resolution.

International Transfers

We may transfer and process your data outside your home country. For transfers from the EEA or UK, we utilize recognized mechanisms like Standard Contractual Clauses to ensure protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at contact@byalurea.shop or contact us at:

Alurea 30n North Gould Street, Sheridan, Wyoming 82801, United States